As a young entrepreneur with a flair for fashion, Melinda Kleyn came to us to create the logo and branding for Garmint – a fresh, funky clothing label and online store. What we created for her was something clean, fairly minimalist and in keeping with the way she saw her brand being presented to the world. The online store has subsequently evolved into a physical storefront and continues to grow as a brand and a company.
The palette of soft pastel colours we chose to create the Garmint brand.
We experimented with various different fonts until we found the ones that would represent Garmint in the greatest possible way.
When we create logos and graphics, we always keep in mind the different applications and possibilities of where certain elements will be seen such as different packaging designs and Social Media platforms.